Getting to rank your blog in a time like this where almost everyone wants to create content and publish it. It is not only about the main page that matters when it comes to ranking your blog in 2020. The blogs you post on your website are equally crucial for ranking as it is all content. A good blog can attract as much traction as your product or service. People want good content for either research or for knowledge, and when you publish some good content, it is obvious your blog will get more attention which means more click. The number of clicks your blog gets is an added advantage for your website's ranking.
A key point that must be considered while creating content is to think about the questions your audiences want answers for and then research well so that you have the perfect answers, which will be perfect for gaining attention. These type of content is known as SEO gold. There are a few tips that you could pick up from this blog which can help you create some quality content. The following are the blogging tips that might help you every time you are trying to rank a new blog:
Double the Time :
If your blog content is not gaining as much attention, you want it to get; there are chances that you have not put the right amount of effort it needs. Good quality content cannot be made a timespan of 1 or 2 hours but almost 10-20 hours. The amount of researching, writing and editing matters the most when it comes to ranking your content.
Most blog writers concentrate more on the quantity part, which used to work like a decade ago. Now it's all about the quality of the content you're producing. Find the questions you're target audience ask the most and answer it clearly and entirely after thorough research.
Have your Target Keywords as your Titles :
When you have your target keywords as the title of your content, it helps your target audience to find what they're looking for easily. For example when you have just posted a blog about "Digital Marketing", search for the related questions the audience you're trying to attract are asking, like "What is Digital Marketing?", once you have the question, the next thing to do would be to research thoroughly and produce an answer for the reader.
Repost your Older Posts :
Rather than trying so hard to monetize your blog with numerous SEO techniques, give reposting a chance. Rewrite or update the older blogs to match the current time to regulate more traffic for your blog.
Keyword Research :
Doing proper keyword research before producing quality content is an essential part of quality content. When you do proper keyword research before writing a blog, you are making sure you use the best keywords that can improve your ranking. Keywords are known as keywords as they are the critical aspect of good quality content. When you have the right keywords used in your blog, there's no stopping you. Keyword research is a technique used by the digital marketing companies in Chennai to find out the best ranked keywords to use for your content.
Gaining mass user attention on the web is seen as a real challenge these days. On average customers do not spend more than 15 seconds and most of them never return again. If you spend right and significant resources in acquiring traffic, most of it could just wound up being wasted if you aren’t doing it right. Digital marketing agency in Chennai is well-trained experts, specialized just for this field to give you the highest traffic to your website by modifying it at its best.
What is a Lead Magnet?
A Lead Magnet is one of the technique to offer to promote to prospective customers in exchange for their e-mail address and perhaps for other information (such as name and phone numbers).If you are looking to be successful in acquiring customers online, then you need to build an e-mail list of worthy consumers.
What makes a good lead magnet?
As a Digital marketer, one of your goals is to build awareness and credibility.
That is why offering lead magnets are important, they are the perfect way to build a connection with your customers who have never heard of your brand to give their e-mail address in return for something valuable.
Lead magnets can also help to qualify prospective customers by asking a small commission from them, especially if you ask them to fill up a form that will require more than just an e-mail address.
Examples of Lead Magnets
Lead Magnets can also be more than these examples Digital marketing companies in Chennai find innovative Lead Magnets to gather information about your customer.
Pinterest is the most underrated search engine. Yep, Pinterest is not just a social media site but also a search engine. Pinterest is highly relevant to many industries including Digital Marketing. If you think Pinterest is all about Pinning fitness tips and parenting hacks then you are missing out on a huge traffic driver. Pinterest can help you to create incredible traffic for free. Digital Marketing Company in Chennai has specialized online marketers to work on Pinterest to drive traffic to your business.
How does Pinterest search work?
More than 2billion searches are performed on Pinterest each month and people can get informative content. Just like other search engines, even Pinterest uses an algorithm to show pins that user types in a query. However, the algorithm Pinterest uses is very different from traditional search engines. Pinterest CEO Ben Silbermann said this about how the search engine works “We often talk about Pinterest as like a human indexing machine. Google built crawlers that would go out and do these amazing algorithms. Tools are well organized in a way that makes sense to users, and in doing that they organize in a way that makes sense to other users.”
This tells us how exactly Pinterest works way different than Google. The Pinterest search uses a mix of machine learning, deep learning, and user engagement to determine what pins rank well. It isn’t complicated at all. But, what does that mean? Don’t worry I’ve got plenty of example for you, Say for example “I am looking for a spice container in my kitchen where all the containers look the same to me from outside which ends up consuming more time and for this problem I turned to Pinterest to find a solution. In Pinterest, I came up with an idea of different and designated containers for each spice which was a newly introduced idea”. What I conclude is that we can easily get a solution to our everyday problems.
How to Pinterest traffic?
Step 1: If you haven’t created a profile for your account then you need to create one and optimize it for your business. Reach out to the Digital marketing companies in Chennai to get your Pinterest profile ready for your business.
Now it is time to set up your profile, which has four main sections:
· Your picture – Use your logo, but if your logo is very plain to create a custom image instead.
· Your business name – This is the title of your account. It should reflect your business
· Your website URL –It should be self-explanatory, but make sure it is correct.
Step 2: Use high quality, optimized photos. Visual content is the most important part this is why traffic gets driven to your profile than others.
Step 3: Optimize your pins in such a way they are found easily. When your pictures get optimized, you need to optimize the rest of your pin to make more engagement with your audience.
A decade ago if somebody told me that I could make money from just posting pictures on a social platform id never believe them. But its 2020 and there's Ice cream in black! Seriously, what's that all about? This marketing happens when hiring the digital marketing companies in Chennai as a platform to boost their product or service.
Anyways, influencer marketing is a type of social marketing which is the most effective out of all the other marketing strategies. Bringing business to the online platform and promoting the brand using digital marketing agency in Chennai.
What Is Influencer Marketing?
On a fundamental level, influencer marketing is done when a celebrity or an idol endorses a product by using all kinds of creative ways to attract his audience towards the product he or she recommends. Digital marketing companies that provide online marketing services for their clients use influencer marketing as their number one strategy since it is considered as the most effective and easiest amongst the rest.
In 2018, Mediakix surveyed marketers to see what their feelings on influencers were for the new year. Out of which 89% said that the ROI from the influencers are comparable or even better than the other networks.
The best part about influencer marketing is that it could be done by anyone. The only criteria that have to be fulfilled here are that the influencer must have the appropriate amount of audience to sell the product to and how to attract your audience? Well, we shall leave that to you! Not exactly though. There are a few strategies in Influencer Marketing that can be followed to improve your followers.
Choose your audience
If you want a slice of the influencer pie, you need to stand out.
Choosing your audience can help you filter your audience from the rest, which makes it easier to focus on those who would like to watch your content.
Use HQ content
High-Quality images that educate inspire or entertain people rather than a blurry selfie or a dimly lit food picture that doesn't typically attract droves of raving fans always wins.
So always be choosy about the content you post. Remember, content is the key.
Create your own signature style
Sticking to one specific design for your feed makes you stand apart from the crowd. It also increases engagement by keeping people on your feed longer as they'll feel compelled to like more pictures as they scroll down your feed. Having your own style also means having your own engagement strategy to maintain your feed which attracts the investors.
There is nothing else that can help you other than your consistency towards the content you produce. Staying consistent with the content you provide will help you develop your plan to maintain your feed.
Use tools like Later or Planolyto plan out your feed for the week. Take your time to make your content, write your captions, choose your hashtags, you'll automatically start to see engagement in your followers.
The most successful Instagram influencers don't post a photo and log out of the app.
Instead, there's usually a question in their caption, and they spend time replying to comments, DMs, and engaging with other accounts.
The beauty of an influencer campaign is that regardless of your business goals and objective results can be measured. This is another method to promote the business like Facebook marketing, Instagram marketing. Using campaigns setting up a campaign is to make a high budget along with reviews. Once you gotten the rhythm you will add on additional influencer for your business.
Are you thinking of making a digital presence and want to reach a wider audience? If so, then you might want to start with Facebook marketing. Facebook is one of the biggest social media platforms which has evolved tremendously over the years. This platforms offer a variety of different paid and organic tools for brand them to Facebook’s sprawling user base. While we will be discussing a Facebook marketing strategy, it is necessary to analyze your audience. Two-Thirds of Facebook users say they visit a business page at least once a week.
What are Facebook Ads?
The ads appear in places on the Facebook page when a person signs in or shows up directly in a user’s news feed or the ads appear on the right side of the news feeds. We can reach our audience through organic strategies and targeted strategies such as paid ads.
Let me help you with some of the simplest and most effective Facebook Marketing tips to crush the competitors of your business.
TIPS #1 POST WITH PURPOSE
You can’t post whatever you feel like posting to gain traction from your audience. Every post you make should be meaning full and think about the action you want your audience to take when you post. Determine what you want to post and why you’re posting it on your page. Have an eye on your Facebook insight to look at old topics and posts to see the most popular posts were. Also, check your competitor's page to see what type of content and topics there are covering.
TIPS #2 OPTIMIZE YOUR FACEBOOK PAGE
Customers often use Google to search for local businesses, but more customers are turning to Facebook to research the brands and their growth. If you have a business with one location, you can use the location page to make the audience much easier to find you. The great benefits of the location page are that you can get reviews and ratings. Capturing your brand name on Facebook and other social media platforms will help get your name digitally and may rank top in the Search Engine Result Pages (SERPs). If you need assistance you can reach us the digital marketing company in Chennai helped various brands to get the brands digitally.
TIPS #3 GO LIVE ON FACEBOOK
Followers enjoy more casual content, especially video format because it gives them a peek behind your business growth. Just give a general idea of what you are doing and cover important pieces of stuff that are useful for your audience. Live feeds about the products and tutorials, community events and so on.
These videos can be saved and published as part of your story or feed on your page for customers to find later when they visit your page.
TIPS #4 USE CUSTOME AUDIENCES FOR ADS AND BOOST POSTS
The interesting part of Facebook is that you don’t need a huge marketing budget to run ads. You just need an effective targeting strategy to get your posts to reach the right people. A few ways you can use targeting the audience to build a better relationship
*The number of audiences who watches your videos
*The audience who like and engage with your page
*Audience who visit your website or certain pages on your site
*Audience who subscribe to your newsletter
TIPS #5 BUILD A COMMUNITY
Facebook can help your brand to build a platform to engage followers answer their quires and needs. To build a community invite people to follow you on Facebook, encourage followers to engage with your content and make the existing followers engaged.
Everyone thinks that Facebook is just a platform to sit back and check on what others are doing but more than that it provides an opportunity to stand on a soapbox and broadcast your brand messages to millions of people who use the platform. Take time each week to review your Facebook insights to know the status of your brand. We the digital marketing company in Chennai is here to help you to grow on the various social media platform.