A decade ago if somebody told me that I could make money from just posting pictures on a social platform id never believe them. But its 2020 and there's Ice cream in black! Seriously, what's that all about? This marketing happens when hiring the digital marketing companies in Chennai as a platform to boost their product or service.
Anyways, influencer marketing is a type of social marketing which is the most effective out of all the other marketing strategies. Bringing business to the online platform and promoting the brand using digital marketing agency in Chennai.
What Is Influencer Marketing?
On a fundamental level, influencer marketing is done when a celebrity or an idol endorses a product by using all kinds of creative ways to attract his audience towards the product he or she recommends. Digital marketing companies that provide online marketing services for their clients use influencer marketing as their number one strategy since it is considered as the most effective and easiest amongst the rest.
In 2018, Mediakix surveyed marketers to see what their feelings on influencers were for the new year. Out of which 89% said that the ROI from the influencers are comparable or even better than the other networks.
The best part about influencer marketing is that it could be done by anyone. The only criteria that have to be fulfilled here are that the influencer must have the appropriate amount of audience to sell the product to and how to attract your audience? Well, we shall leave that to you! Not exactly though. There are a few strategies in Influencer Marketing that can be followed to improve your followers.
Choose your audience
If you want a slice of the influencer pie, you need to stand out.
Choosing your audience can help you filter your audience from the rest, which makes it easier to focus on those who would like to watch your content.
Use HQ content
High-Quality images that educate inspire or entertain people rather than a blurry selfie or a dimly lit food picture that doesn't typically attract droves of raving fans always wins.
So always be choosy about the content you post. Remember, content is the key.
Create your own signature style
Sticking to one specific design for your feed makes you stand apart from the crowd. It also increases engagement by keeping people on your feed longer as they'll feel compelled to like more pictures as they scroll down your feed. Having your own style also means having your own engagement strategy to maintain your feed which attracts the investors.
There is nothing else that can help you other than your consistency towards the content you produce. Staying consistent with the content you provide will help you develop your plan to maintain your feed.
Use tools like Later or Planolyto plan out your feed for the week. Take your time to make your content, write your captions, choose your hashtags, you'll automatically start to see engagement in your followers.
The most successful Instagram influencers don't post a photo and log out of the app.
Instead, there's usually a question in their caption, and they spend time replying to comments, DMs, and engaging with other accounts.
The beauty of an influencer campaign is that regardless of your business goals and objective results can be measured. This is another method to promote the business like Facebook marketing, Instagram marketing. Using campaigns setting up a campaign is to make a high budget along with reviews. Once you gotten the rhythm you will add on additional influencer for your business.
Are you thinking of making a digital presence and want to reach a wider audience? If so, then you might want to start with Facebook marketing. Facebook is one of the biggest social media platforms which has evolved tremendously over the years. This platforms offer a variety of different paid and organic tools for brand them to Facebook’s sprawling user base. While we will be discussing a Facebook marketing strategy, it is necessary to analyze your audience. Two-Thirds of Facebook users say they visit a business page at least once a week.
What are Facebook Ads?
The ads appear in places on the Facebook page when a person signs in or shows up directly in a user’s news feed or the ads appear on the right side of the news feeds. We can reach our audience through organic strategies and targeted strategies such as paid ads.
Let me help you with some of the simplest and most effective Facebook Marketing tips to crush the competitors of your business.
TIPS #1 POST WITH PURPOSE
You can’t post whatever you feel like posting to gain traction from your audience. Every post you make should be meaning full and think about the action you want your audience to take when you post. Determine what you want to post and why you’re posting it on your page. Have an eye on your Facebook insight to look at old topics and posts to see the most popular posts were. Also, check your competitor's page to see what type of content and topics there are covering.
TIPS #2 OPTIMIZE YOUR FACEBOOK PAGE
Customers often use Google to search for local businesses, but more customers are turning to Facebook to research the brands and their growth. If you have a business with one location, you can use the location page to make the audience much easier to find you. The great benefits of the location page are that you can get reviews and ratings. Capturing your brand name on Facebook and other social media platforms will help get your name digitally and may rank top in the Search Engine Result Pages (SERPs). If you need assistance you can reach us the digital marketing company in Chennai helped various brands to get the brands digitally.
TIPS #3 GO LIVE ON FACEBOOK
Followers enjoy more casual content, especially video format because it gives them a peek behind your business growth. Just give a general idea of what you are doing and cover important pieces of stuff that are useful for your audience. Live feeds about the products and tutorials, community events and so on.
These videos can be saved and published as part of your story or feed on your page for customers to find later when they visit your page.
TIPS #4 USE CUSTOME AUDIENCES FOR ADS AND BOOST POSTS
The interesting part of Facebook is that you don’t need a huge marketing budget to run ads. You just need an effective targeting strategy to get your posts to reach the right people. A few ways you can use targeting the audience to build a better relationship
*The number of audiences who watches your videos
*The audience who like and engage with your page
*Audience who visit your website or certain pages on your site
*Audience who subscribe to your newsletter
TIPS #5 BUILD A COMMUNITY
Facebook can help your brand to build a platform to engage followers answer their quires and needs. To build a community invite people to follow you on Facebook, encourage followers to engage with your content and make the existing followers engaged.
Everyone thinks that Facebook is just a platform to sit back and check on what others are doing but more than that it provides an opportunity to stand on a soapbox and broadcast your brand messages to millions of people who use the platform. Take time each week to review your Facebook insights to know the status of your brand. We the digital marketing company in Chennai is here to help you to grow on the various social media platform.