Pinterest is the most underrated search engine. Yep, Pinterest is not just a social media site but also a search engine. Pinterest is highly relevant to many industries including Digital Marketing. If you think Pinterest is all about Pinning fitness tips and parenting hacks then you are missing out on a huge traffic driver. Pinterest can help you to create incredible traffic for free. Digital Marketing Company in Chennai has specialized online marketers to work on Pinterest to drive traffic to your business.
How does Pinterest search work?
More than 2billion searches are performed on Pinterest each month and people can get informative content. Just like other search engines, even Pinterest uses an algorithm to show pins that user types in a query. However, the algorithm Pinterest uses is very different from traditional search engines. Pinterest CEO Ben Silbermann said this about how the search engine works “We often talk about Pinterest as like a human indexing machine. Google built crawlers that would go out and do these amazing algorithms. Tools are well organized in a way that makes sense to users, and in doing that they organize in a way that makes sense to other users.”
This tells us how exactly Pinterest works way different than Google. The Pinterest search uses a mix of machine learning, deep learning, and user engagement to determine what pins rank well. It isn’t complicated at all. But, what does that mean? Don’t worry I’ve got plenty of example for you, Say for example “I am looking for a spice container in my kitchen where all the containers look the same to me from outside which ends up consuming more time and for this problem I turned to Pinterest to find a solution. In Pinterest, I came up with an idea of different and designated containers for each spice which was a newly introduced idea”. What I conclude is that we can easily get a solution to our everyday problems.
How to Pinterest traffic?
Step 1: If you haven’t created a profile for your account then you need to create one and optimize it for your business. Reach out to the Digital marketing companies in Chennai to get your Pinterest profile ready for your business.
Now it is time to set up your profile, which has four main sections:
· Your picture – Use your logo, but if your logo is very plain to create a custom image instead.
· Your business name – This is the title of your account. It should reflect your business
· Your website URL –It should be self-explanatory, but make sure it is correct.
Step 2: Use high quality, optimized photos. Visual content is the most important part this is why traffic gets driven to your profile than others.
Step 3: Optimize your pins in such a way they are found easily. When your pictures get optimized, you need to optimize the rest of your pin to make more engagement with your audience.